The Future of Publishing

I read a fascinating post today about the difficulties all of us indie, or self published authors face.  If you just take the basic facts, how many books are being put out, how few copies sell well, how few authors are making a decent income, it looks really depressing.

However, and this was the comment I left on the post, it’s also a really exciting time.  We’re seeing the old system fail to evolve fast enough, unable to find a way to make money in this new landscape and struggle to maintain the status quo.  But all of us looking at them can see the writing on the wall, if they don’t adapt fast they’re going to lose all relevancy.

Right now, publishing is going through a massive shift.  Anyone who has ever wanted to write a book can do so and put it out.  Thousands of books are being published every single day, many of questionable quality, which means that while we’re able to put out books easily the supply far outweighs the demand and it’s only getting worse.

In some ways that’s scary, but in other ways this is the growing pains of all of us trying to figure out a new system.  That means there’s a lot of opportunity right now for all of us to try new things and the ideas that are successful will shape the future of publishing.

What I think is going to happen:

1. Traditional publishers will shrink.  Period.  Even those that can adapt, they’ll never be what they were before.  The self publishing age has come.

2. Working with a different model, new publishing companies will be very successful.  Enterprising, talented people will get together and form new publishing companies that operate in new ways.  They’ll take networking to a new level.  They’ll take lessons from what the traditional publishing companies used to do well, services that indie authors still require, like editing and promotion, and base themselves on providing those services.

3. Talented indies will band together.  Maybe they form a company like in #2, or maybe they just come up with a guild, whatever, but they’ll come together.  Mutual marketing, mutual promotion, advice and networking.  They’ll build a huge platform together out of their combined bases.  Instead of a million authors clamoring for a limited audience, those that band together will have a louder voice and as long as their work is solid the readers will follow them.

4. People complain about the lack of quality in some self published books.  Those authors will either join one of the guilds and improve their work, or they’ll be a solitary voice competing with the groups/guilds of solid writers.  Their books will not succeed in comparison.  The cream will rise to the top.

So, while traditional publishing will never be the same, there is tremendous opportunity right now.  Try new things, get together with other writers, we’re all in this together.  And personally, I’m excited to see how things evolve.

Trying out this Wattpad thing

When I first started this blog I was looking for ways to network with other writers.  One of the sites that was recommended to me was Wattpad.  I checked it out but the possibilities of the site didn’t immediately occur to me.  Why publish work for free if you’re trying to make any money being a writer?

A couple months ago I decided to take another look at the site.  This time, I saw things a little differently.

First, it seems like an interesting way to get readers to take a look at your work.  You can post a few short stories, or sample chapters, the first part of a series, whatever you want to try and get your name out there.  The more people who see your work, the more will check out your books, hopefully.  It makes more sense than most social media to me because readers would actually see your work and, if it’s good enough, they’ll be encouraged to visit your blog or buy your books because they have some idea what they’re getting into.

Second, it occurred to me that I had a story that would be perfect for Wattpad.  It was an experimental piece, something I wasn’t sure anyone would have any interest in reading.  The story is only maybe a third of the way done and I wasn’t sure whether to work on it or move on to something I had more confidence in.  That’s where Wattpad comes in.  If I put it up and people like it, then I will invest more time and energy into it.  If people hate it then I haven’t risked much, have I?  I’m letting the readers decide early on rather than investing hundreds of hours into something that they might hate.

So, I’m experimenting.  I put up the first couple chapters, we’ll see how it goes.

If you’re curious, you can check it out.  I posted it under a pen name I’ve been developing for experimentation with these kinds of things.

http://www.wattpad.com/story/34847967-the-lake-diary

Why I’ll probably never be an indie success

If you’ve been following for a while you’ve probably realized how infrequently I post.  There’s a reason for that and it’s the same reason that I’ll probably never be a “successful” indie author:

If writing feels like work I don’t do it.

It’s just that simple, if writing feels like a chore than I stop.  I’m sure there are some very talented, smart people rolling their eyes at that but give me a chance to explain.

I’ve loved writing for almost as long as I can remember.  I loved it because it was such an amazing way to escape the daily grind, to explore new worlds in new ways.  But the biggest reason that I loved to write was because it was FUN.  Creating characters, coming up with back stories, coming up with a creative twist is just so much fun.

Over the last year that I’ve been seriously writing, putting time and energy into finishing projects, there are so many things that I’ve learned.  One of the biggest lessons is that you can’t fake it.  And really, you shouldn’t even try.  If you’re writing to make money or fans, or if you’re not into the project or scene, it shows.  I could force myself to write a blog post every week but then it would be work, it wouldn’t be fun, the posts would be uninspired, and I don’t delude myself into thinking that readers aren’t smart enough to realize that.

What this also tells me is that I’m probably never going to be an indie success story.  I don’t like social media, I don’t like marketing, I don’t like putting myself out there, branding myself sounds painful, and half of the tips for success would be a lot of work.  I could do all of that, I could do all the “right” things, I could form myself into the shape of the box, but that would turn this thing that I love into a job.  I already have a job, I write because I love it.  And I’m certain that even if I did those things the writing wouldn’t be the same, the lack of fun would come across in anything I published.  I want more than that and readers certainly deserve better.

So, I’m not going to fight it, I’m going to write what I want, when I want, and continue to enjoy myself.  And if I end up making any money, or gather millions of fans, that’ll just be a bonus.  If enjoying what I do means that I’ll never be a big “success”, well, I suppose that really depends on your definition of the word.

A Few Thoughts on “Marketing”

One of the reasons that I started this blog was to interact with other authors and learn a bit about writing, publishing, and marketing a self published book.  I’ve only been on this site for a few weeks now, but I’ve been reading and researching everything I can find.  And now, I have a couple thoughts on some of the things I’ve seen and read.  Of course, take it all with a grain of salt since I haven’t published anything yet.

One of the reasons I decided to write this post is that I realized today that I have never, not once, bought a book because of something I’d seen on social media.  Maybe that’s just me, maybe I’m in the minority, but none of the “techniques” I’ve seen so far made me click the link to check out someone’s book.  Sure, I’ve only been on here a short while, but as soon as I signed up I was following every site I could find that might have anything to do with indie authors and self publishing.  I’ve seen countless interviews, reviews, blog tours, etc.  There have only been a few times I was tempted and that was because the author caught my interest, not the book, and I was curious to see what they had written. Continue reading “A Few Thoughts on “Marketing””