Author Interview Posts: Quick Advice

In my WordPress reader it’s extremely common to see at least half a dozen author interviews a day.  Every day.  It’s also extremely common for me to scroll right past them and onto something else.  With so many interviews it takes something special to stand out and make me click the link.

And you know what the biggest factor is for me?  The photo of the author.

That might sound superficial but that’s the world we live in these days.  There are thousands of new books published each day, thousands of new authors and every one of them is fighting for the same number of eyes.  That’s a lot of noise.  With so much selection your work and you have to stand out.

As much as many of us don’t like it, if we’re going to market our work we also have to market ourselves.   If your images don’t catch a reader’s eye, you’re going to have a very hard time gaining any interest.  We have to have the complete package: a professional cover, photos, and website.  You have to have it all, if you miss one of those aspects it could be a weak link that leads to lost sales.

What blows me away is how many authors shell out money from their meager budget for a good cover illustrator and then post unprofessional photos of themselves.

author pic 1

(I’m an author, you should read my interview and buy my book.)

If you represent yourself in an unprofessional manner I assume that will be reflected in your writing.

These authors take the time, energy, and effort to put themselves out there by doing author interviews and blog tours yet are hampering themselves by not having an impressive, eye catching photo.  It’s not about whether you look attractive or not (though attractive helps, unfortunately), it’s about quality.  Every day I see photos that are too small, too big, too candid, blurry, low resolution, a selfie, taken with a webcam, wearing jeans and t-shirts… the list of mistakes is almost endless and I see them over and over again.  Every single day.  You don’t have to shell out big bucks for professional or studio photos, they just need to look professional.

I probably skip 9 out of 10 author interviews specifically because of the photo.

Don’t make that mistake, have the complete package.  Stand out from the crowd in the right ways.

Why I’ll probably never be an indie success

If you’ve been following for a while you’ve probably realized how infrequently I post.  There’s a reason for that and it’s the same reason that I’ll probably never be a “successful” indie author:

If writing feels like work I don’t do it.

It’s just that simple, if writing feels like a chore than I stop.  I’m sure there are some very talented, smart people rolling their eyes at that but give me a chance to explain.

I’ve loved writing for almost as long as I can remember.  I loved it because it was such an amazing way to escape the daily grind, to explore new worlds in new ways.  But the biggest reason that I loved to write was because it was FUN.  Creating characters, coming up with back stories, coming up with a creative twist is just so much fun.

Over the last year that I’ve been seriously writing, putting time and energy into finishing projects, there are so many things that I’ve learned.  One of the biggest lessons is that you can’t fake it.  And really, you shouldn’t even try.  If you’re writing to make money or fans, or if you’re not into the project or scene, it shows.  I could force myself to write a blog post every week but then it would be work, it wouldn’t be fun, the posts would be uninspired, and I don’t delude myself into thinking that readers aren’t smart enough to realize that.

What this also tells me is that I’m probably never going to be an indie success story.  I don’t like social media, I don’t like marketing, I don’t like putting myself out there, branding myself sounds painful, and half of the tips for success would be a lot of work.  I could do all of that, I could do all the “right” things, I could form myself into the shape of the box, but that would turn this thing that I love into a job.  I already have a job, I write because I love it.  And I’m certain that even if I did those things the writing wouldn’t be the same, the lack of fun would come across in anything I published.  I want more than that and readers certainly deserve better.

So, I’m not going to fight it, I’m going to write what I want, when I want, and continue to enjoy myself.  And if I end up making any money, or gather millions of fans, that’ll just be a bonus.  If enjoying what I do means that I’ll never be a big “success”, well, I suppose that really depends on your definition of the word.

Why I’m not editing my NaNo draft this month

One of the fun things about being in a few writing groups is that you get to hang out with other people doing the same kinds of things you’re doing.  Last month it was NaNo, we were all obsessing over word counts, racing each other, and generally just having a good time.

Now that NaNo is done, most of these writers have turned to finishing their incomplete draft (50K words didn’t quite do it), or they are in the process of editing their complete first draft.  Most of those writers shook their head at me when I told them that my NaNo draft went on the shelf and I had immediately started my next project.

Why am I shelving Summerton Blues for now?  Because Stephen King is my hero.  In his book “On Writing” he suggested that instead of editing a project, start the next one.  When the second project is done, then edit the first.  That process gives us some mental, emotional distance from the first work that lets us get far more critical and spot all the things we missed the first time through.  Following this advice has made a big difference I’ve found in the overall quality of the work.

It’s also the same reason that I write a lot of draft posts, let them sit a while , then go over them before posting.  A bit of time and distance does wonders for spotting problems or things that could be clarified.

Additionally, I’m not in any hurry to publish anything, unlike some NaNo writers (I’ve already seen a few popping up in my reader).  I’d rather let Summerton Blues sit on the shelf for six months, work on a few things in the mean time, spend plenty of time editing it before even considering publication.  There’s no hurry, I’ll take my time until I think it’s ready, the same as I will with anything else I’ve written.

So, I’m already twenty pages or so into my next project.  I could talk about it but then I’d have to kill you.  Kidding.  But really, it’s kind of a surprise project, I don’t want to get into it until I’m closer to done.  Until then, Summerton Blues can wait, it’s not going anywhere.

A Few Thoughts on “Marketing”

One of the reasons that I started this blog was to interact with other authors and learn a bit about writing, publishing, and marketing a self published book.  I’ve only been on this site for a few weeks now, but I’ve been reading and researching everything I can find.  And now, I have a couple thoughts on some of the things I’ve seen and read.  Of course, take it all with a grain of salt since I haven’t published anything yet.

One of the reasons I decided to write this post is that I realized today that I have never, not once, bought a book because of something I’d seen on social media.  Maybe that’s just me, maybe I’m in the minority, but none of the “techniques” I’ve seen so far made me click the link to check out someone’s book.  Sure, I’ve only been on here a short while, but as soon as I signed up I was following every site I could find that might have anything to do with indie authors and self publishing.  I’ve seen countless interviews, reviews, blog tours, etc.  There have only been a few times I was tempted and that was because the author caught my interest, not the book, and I was curious to see what they had written. Continue reading “A Few Thoughts on “Marketing””