In my WordPress reader it’s extremely common to see at least half a dozen author interviews a day. Every day. It’s also extremely common for me to scroll right past them and onto something else. With so many interviews it takes something special to stand out and make me click the link.
And you know what the biggest factor is for me? The photo of the author.
That might sound superficial but that’s the world we live in these days. There are thousands of new books published each day, thousands of new authors and every one of them is fighting for the same number of eyes. That’s a lot of noise. With so much selection your work and you have to stand out.
As much as many of us don’t like it, if we’re going to market our work we also have to market ourselves. If your images don’t catch a reader’s eye, you’re going to have a very hard time gaining any interest. We have to have the complete package: a professional cover, photos, and website. You have to have it all, if you miss one of those aspects it could be a weak link that leads to lost sales.
What blows me away is how many authors shell out money from their meager budget for a good cover illustrator and then post unprofessional photos of themselves.
(I’m an author, you should read my interview and buy my book.)
If you represent yourself in an unprofessional manner I assume that will be reflected in your writing.
These authors take the time, energy, and effort to put themselves out there by doing author interviews and blog tours yet are hampering themselves by not having an impressive, eye catching photo. It’s not about whether you look attractive or not (though attractive helps, unfortunately), it’s about quality. Every day I see photos that are too small, too big, too candid, blurry, low resolution, a selfie, taken with a webcam, wearing jeans and t-shirts… the list of mistakes is almost endless and I see them over and over again. Every single day. You don’t have to shell out big bucks for professional or studio photos, they just need to look professional.
I probably skip 9 out of 10 author interviews specifically because of the photo.
Don’t make that mistake, have the complete package. Stand out from the crowd in the right ways.