Free to Pirate

I had a thought today while reading through some posts.  One writer mentioned how he was playing with advertising his ebooks on various places and how the most success he had was when he broadcast the days his books were free.  That day he had a lot of new downloads from other countries, including a large number to India.

Hmmm…  That got me thinking.

Piracy has been a problem for a long time but it’s only recently, with the advent of the ebook, that authors have had to really worry about it.  It’s becoming a bigger and bigger issue, almost every week I read about how a writer googled their own work and found it on a pirate site.

Free books are a useful tool for gaining new readers, it gives them a chance to check out your work before paying anything.  Cool, right?  But I wonder whether those free days are giving pirates a chance to easily steal writers’ work.

Think about it like this, if you were going to pirate a hundred books… are you going to pay for them first?  A hundred books at $3 a pop?  Uh uh.  I wouldn’t, I’d go to amazon every day and download all the free books.  Every day.  Then convert them and put them up on my site.

So, are those five free days offered by KDP select (or other deals) making it easier for pirates?  They grab our work on one of those days without paying for it, then turn around and sell it.  It’s what I’d do if I were morally bankrupt and looking for easy money.  (It’s possible that Kindle Unlimited could also be a contributor, but I imagine anyone in the Unlimited program that downloaded too many books a day would get flagged really fast.  I don’t know though.)

That thought right there makes me hesitant to ever discount my books too much.  The only way I can see to avoid having our work vulnerable would be to never put it out for free, that way at least the pirates would have to pay for the first copy (which I doubt they’d do unless you’re top in your genre or something).

But what about getting your work out to readers before they have to pay for it?  Sample chapters would be one way.  But the best option I can think of is to put a single book perma-free, accept that it’ll probably be pirated (but it’s free already, so you’re not really losing anything), then keep all your other books at regular price.

Just a thought for the day.